Introduction
Thinking of stepping into a Social Media Manager role that combines structure, creativity, and flexibility in vibrant Lagos? The Social Media Manager (Hybrid) position at Abodes Lagos, paying ₦130,000–₦180,000 per month, may be exactly what you’ve been looking for. Offering hybrid work flexibility, health insurance (likely HMO), and the chance to work in real estate/hospitality, this role is a compelling opportunity for someone with 2–4 years of experience.
In this post, you’ll get:
- A clear breakdown of the role,
- Salary and benefits context,
- Qualifications and what sets Abodes apart,
- A comparison table for real-world context,
- And a direct apply link so you can jump right in.
Let’s dive in!
What the Role Looks Like at Abodes Lagos
🔍 Role Summary & Responsibilities
According to a July 2025 listing on HotNigerianJobs, Abodes Lagos is seeking a creative and strategic Social Media Manager (Hybrid) based in Lekki Phase 1, Lagos. In this role, you’ll:
- Develop and execute social media strategies across Instagram, Facebook, Twitter, TikTok, and Snapchat
- Lead the planning of content calendars, in collaboration with content creators (graphics, video, photography outsourced)
- Drive community engagement, respond to messages, and build brand loyalty
- Analyze performance metrics and report results
- Run paid ad campaigns to generate leads and conversions
- Ensure consistent brand voice and messaging across platforms (Hot Nigerian Jobs, Reddit, Indeed)
Importantly, although content creation (like filming or photography) isn’t in your remit, your creative direction shapes the storytelling and visual identity.
Who They’re Looking For: Qualifications & Skills
The listing clarifies they want someone with:
- 2–4 years of experience in social media management — real estate or hospitality experience preferred
- Proven ability to grow social presence and deliver results through campaigns
- Strong copywriting, planning, and analytical skills
- Familiarity with tools like AI‑based design tools, Canva, Photoshop, scheduling and analytics platforms
- Solid understanding of SEO, keyword research, Google Analytics, and tools to monitor web traffic and performance (Hot Nigerian Jobs, MyJobMag)
Strong communication, self‑management, and organization round out the profile. A bachelor’s degree in marketing, communications, or a related field is typically expected.
How Much You’ll Earn: Salary and Benefits
Salary Range
The advertised range is ₦130,000 to ₦180,000 monthly. Compared to local averages:
- Glassdoor data (Feb 2025) shows median total pay for Social Media Managers in Lagos around ₦124,000/month, with base pay around ₦70K–150K and total pay up to ₦270K (Glassdoor)
- Broad estimates place entry practitioners at ₦80K–150K, mid‑level at ₦150K–300K, and senior roles above ₦300K/month (Jobscholaraccess)
This means the ₦130K–180K range at Abodes is solidly above entry level and aligns with mid‑level compensation.
Benefits & Perks
- Hybrid work flexibility: remote-first with periodic on-site presence in Lekki Phase 1
- Likely HMO health coverage included in benefits
- Professional growth in a real estate and hospitality environment
- Collaborative opportunities with marketing and content teams (Jobzilla, MyJobMag)
Contextual Comparison Table
| Feature | Abodes Lagos Role | Typical Social Media Manager in Lagos |
|---|---|---|
| Salary | ₦130K–₦180K/month | Median ~₦124K (range ₦70K–270K) |
| Experience Required | 2–4 years (real estate/hospitality preferred) | Entry: 0–2 years ₦80K–150K; Mid: ₦150K–300K |
| Work Structure | Hybrid (remote plus onsite) | Varies: often on-site or fully remote |
| Platform Scope | IG, FB, Twitter, TikTok, Snapchat | Usually IG, FB, X (Twitter), LinkedIn, TikTok |
| Benefits | Likely HMO, growth opportunities | Varies; sometimes limited benefits |
Why This Role Stands Out
1. Hybrid Flexibility
You’ll have the flexibility to work remotely, yet still engage directly with the team when needed—ideal for maintaining creative collaboration without daily commute stress.
2. Balanced Compensation
At ₦130K–₦180K, it’s a competitive mid‑level salary in Lagos’s market—especially for someone with 2–4 years experience in a niche sector like real estate or hospitality.
3. Real Estate + Hospitality Exposure
Abodes Lagos specializes in property rentals, sales, and short‑let management (Airbnb style). Working with them means honing social media strategy in a fast‑growing sector with tangible, visual content opportunities (MyJobMag, Hot Nigerian Jobs).
4. Scope to Lead
You’ll be steering campaigns, shaping brand voice, managing ad budgets, and working with creators—high autonomy with high impact.
Who Should Consider Applying?
This role is a fantastic fit if you:
- Have 2–4 years of experience in social media, especially in real estate, hospitality or property marketing
- Love planning strategy, campaigns, and storytelling—but prefer partnering with creators rather than producing raw visuals yourself
- Can comfortably use tools like Canva, scheduling platforms, and analytics dashboards
- Want a role where your copywriting, content planning, and ad management skills directly contribute to business growth
- Value hybrid flexibility, collaborative culture, and room to grow
How to Apply – Direct Link
Ready to apply? Send your CV and portfolio to people@abodeslagos.com with “Social Media Manager (Hybrid)” as your email subject (Hot Nigerian Jobs, Hot Nigerian Jobs).
We recommend:
- A tailored CV highlighting relevant campaigns,
- A link to your portfolio or social pages you’ve managed,
- A brief cover summarizing your strategic approach.
Application deadline was listed as 14th July 2025, so apply quickly if still open.
Writing a Standout Application: Tips to Be Memorable
- Showcase results: e.g. grew IG followers by X%, improved engagement by Y%, ran successful ad campaign around launch.
- Tailor your portfolio: include real estate/hospitality or lifestyle content if possible.
- Emphasize tools and analytics: demonstrate familiarity with Meta Business Suite, Google Analytics, SEO, and keyword strategy.
- Highlight hybrid/remote experience: show you can deliver results independent of office structure.
- Keep tone human and values-driven: Abodes is branding urban living. Reflect understanding of Lagos lifestyle culture in your application.
Bonus Insight: Real-World Salary Expectations
Reddit commentary and salary data show that:
- Many Lagos workers earn below ₦150K/month, so salaries above ₦150K‑₦200K/month are increasingly seen as middle‑class level (Born by AI, Reddit).
- Reddit users comment that ₦650K/month is considered generous, while ₦150K–₦300K is often mid‑level and livable with smart budgeting .
- So ₦130K–₦180K places this role firmly in a solid, sustainable middle‑class bracket for a digital marketing professional in Lagos.
Conclusion
The Social Media Manager (Hybrid) position at Abodes Lagos is a well‑structured, professionally rewarding opportunity. With ₦130K–₦180K/month compensation, likely health benefits, hybrid flexibility, and real estate branding exposure, it’s an ideal mid‑level position for someone with 2–4 years’ experience looking to lead digital campaigns with impact.
Interested? Send your CV & portfolio to people@abodeslagos.com with “Social Media Manager (Hybrid)” as your subject—and make sure your application reflects strategy, measurable impact, and storytelling potential.
Apply here: people@abodeslagos.com (“Social Media Manager (Hybrid)”)
Wishing you success—this could be your next big move in Lagos’s digital marketing scene!
