Have you ever dreamed of working in Nigeria’s bustling entertainment scene, crafting the image and voice of a brand that resonates across the country? If so, your next career move might just be waiting in Lekki. Santabella Music Empire, a rising force in Nigeria’s music industry, is currently on the hunt for a talented PR Specialist, offering a competitive salary of up to ₦250,000 monthly.
But is this opportunity right for you? How do you apply? And what exactly can you expect in this dynamic role? Let’s explore everything you need to know.
Why PR Jobs in Lekki Are Attracting Top Talent
Lekki isn’t just famous for its luxurious estates and vibrant nightlife. It has also become a hotspot for creative industries, with countless record labels, tech startups, and marketing firms choosing the area as their base.
According to a Pulse report on Lagos creative hubs, Lekki offers unmatched networking opportunities and proximity to influencers and media houses. If you’re pursuing a career in public relations, this environment provides fertile ground for building your brand — and your resume.
Who Is Santabella Music Empire?
Before diving into the role, it’s worth understanding who your potential employer is.
Santabella Music Empire is an independent Nigerian label known for scouting, grooming, and promoting fresh music talents across Afrobeats and hip-hop. They’ve been behind viral hits and have made impressive investments in artist development, music production, and branding.
Their recent expansion into multimedia projects, from video content to lifestyle merchandising, means they need a robust PR arm to keep their image sharp and conversations around their artists constantly buzzing. That’s where you come in.
Job Overview: What Does a PR Specialist at Santabella Do?
In simple terms, a PR Specialist manages how the public perceives the label and its artists. Your daily grind will likely include:
- Drafting press releases and media kits
- Building relationships with bloggers, influencers, and journalists
- Organizing listening parties, red carpet events, or interviews
- Managing crisis communications (if things go south)
- Monitoring media coverage and preparing reports for management
The position requires a mix of creativity, strategic thinking, and excellent communication.
Santabella’s job description highlights their preference for candidates who are social media savvy, have existing media contacts, and can craft compelling stories that drive public interest.
See Santabella’s career page for more insights on company culture.
Key Benefits of Working With Santabella Music Empire
If you’re still wondering if it’s worth applying, here’s a quick table comparing this role’s perks to typical PR jobs in Lagos.
| Feature | Santabella Music Empire | Average PR Role in Lagos |
|---|---|---|
| Salary | Up to ₦250,000/month | ₦180,000/month |
| Exposure | Celebrity + media events | Mostly corporate |
| Growth opportunities | Artist management, brand strategy | PR generalist |
| Flexibility | Hybrid (office + field) | Often strictly on-site |
| Work culture | Young, creative, high-energy | Formal, hierarchical |
As you can see, for someone looking to break into entertainment PR specifically, this could be a uniquely rewarding environment.
How to Apply for This Lekki PR Job
Application Requirements
Santabella typically requires:
- A degree in Mass Communication, Marketing, English or related fields.
- At least 2 years of PR or communications experience (entertainment is a plus).
- Proven track record of successful campaigns or media placements.
- Strong writing portfolio (press releases, social posts, speeches).
Some listings also stress the importance of knowledge of the Nigerian entertainment ecosystem, so start brushing up on your local industry news.
The Application Process
Most of Santabella’s hires come through either direct applications on their site or via recruitment partners. For this role:
- Prepare your CV and a portfolio of your best PR campaigns.
- Write a tailored cover letter showing how your skills can drive Santabella’s visibility.
- Apply via their official portal, or by sending your documents to their hiring email (always double-check for updates on their LinkedIn).
Shortlisted candidates are usually invited for a two-stage interview: one to assess your media instincts, and a second, practical session where you might be asked to draft a press strategy on the spot.
Skills That Will Make You Stand Out
1. Relationship Building
Public relations thrives on who you know. If you have relationships with bloggers like NotJustOk, music curators, or even small radio hosts, you’re golden.
2. Storytelling
Can you transform a mundane studio session into a compelling Instagram series? This skill is what keeps fans engaged and media outlets interested.
3. Crisis Communication
Every brand faces bad press. The ability to quickly draft an empathetic, professional response is invaluable. Consider reading the PRSA’s crisis communication guidelines to brush up.
4. Digital Analytics
Understanding Google Analytics or media monitoring tools helps you prove the ROI of your campaigns.
Common Questions About the Lekki PR Specialist Role
Is remote work an option?
Mostly no. While Santabella sometimes allows remote strategy sessions, the nature of the entertainment business — attending events, overseeing shoots, meeting with media — is largely on-ground.
What’s the work-life balance like?
Like most entertainment PR jobs, expect weekends or late nights during album launches or award seasons. However, employees on forums like Glassdoor say the dynamic pace is also what keeps it exciting.
What growth paths exist?
Many PR specialists move on to become label communication directors, brand managers for multinational FMCGs, or even independent PR consultants with their own roster of clients.
Related Opportunities in Lekki You Might Like
If you’re exploring the PR space more broadly, here are a few hot openings in Lekki right now:
- Content Strategist at Boomplay – managing music platform narratives.
- Events PR Coordinator for Livespot360 – focusing on concerts & experiential marketing.
- Social Media PR Manager at Mavin Records – blending PR with heavy digital strategy.
Keep tabs on local sites like Jobzilla or Hot Nigerian Jobs for new listings.
How This Could Transform Your Career
Let’s be real — Nigeria’s entertainment industry is exploding. With Afrobeats taking the world stage, working for a music label like Santabella not only means a steady paycheck, but also a front-row seat to shaping global culture.
Imagine saying “I helped launch that artist’s image” or watching your press campaign trend on Twitter. Few jobs offer such visible impact.
Quick Tips Before You Hit ‘Send’
✅ Tailor your CV: Don’t use a generic resume. Highlight your media wins, event coordination, or digital campaigns.
✅ Practice your pitch: You might be asked to improvise a PR plan in interviews.
✅ Update your social profiles: Hiring managers will look you up. Ensure your LinkedIn and Instagram reflect a media-savvy personality.
✅ Network: Attend industry mixers in Lekki, join WhatsApp groups for PR professionals, and build contacts before you need them.
Final Thoughts: Is This The Right Move?
If you’re passionate about music, love storytelling, and thrive in a fast-paced scene, this could be your dream gig. The combination of salary, exposure, and career growth is rare, even in Lagos.
So why wait? Polish that CV, craft your cover letter, and take the first step toward shaping the future of Nigerian music.
🎯 Ready to apply?
Visit Santabella Music Empire’s career page or keep an eye on their LinkedIn updates. Your next big career chapter might be just a click away.
✅ If you found this guide helpful, share it with friends who might also be looking for PR jobs in Lekki!
📌 Bookmark this page for future openings — we regularly update our blog with the latest opportunities in Nigeria’s creative industry.
